Our Work  /  Microsoft Surface

Calling all originals

Original by design is more than a tagline, just like Microsoft Surface is more than a PC. It’s a declaration that Surface—and the people who use Surface—are true originals in every way. We brought this insight to life with a complete campaign that elevated Surface and invited everyone to join the brand as it stands out from the crowd.


  • Audience insights and targeting
  • Brand architecture
  • Creative strategy
  • Customer journey
  • Digital strategy
  • Influencer strategy and management
  • Positioning
  • Social strategy
  • User experience strategy and research


  • Activation design
  • Asset creation
  • Branding and identity
  • Campaign development
  • Content development
  • Creative strategy
  • Digital design
  • Messaging
  • Messaging strategy and copywriting
  • Social content creation
  • Video


  • Interface design
  • Web development


  • Digital advertising
  • Paid and social media strategy
  • Social
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