Original by design is more than a tagline, just like Microsoft Surface is more than a PC. It’s a declaration that Surface—and the people who use Surface—are true originals in every way. We brought this insight to life with a complete campaign that elevated Surface and invited everyone to join the brand as it stands out from the crowd.
Strategy
- Audience insights and targeting
- Brand architecture
- Creative strategy
- Customer journey
- Digital strategy
- Influencer strategy and management
- Positioning
- Social strategy
- User experience strategy and research
Creative
- Activation design
- Asset creation
- Branding and identity
- Campaign development
- Content development
- Creative strategy
- Digital design
- Messaging
- Messaging strategy and copywriting
- Social content creation
- Video
Digital
- Interface design
- Web development
Media
- Digital advertising
- Paid and social media strategy
- Social
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