Targeting decision-makers in the business of speed
This is how you accelerate technology partnerships
Fastly is all about speed. It’s right there in the name. Whether it’s using edge cloud computing power for infrastructure load balancing or content delivery networks, two goals remain the same—speed and next-level user experience. When they finalized their partnership with the Mercedes-AMG Petronas Formula 1 team, it was the perfect marriage of brands that embody industry-leading pace, security, and innovation.
It’s those ideals that Fastly wanted to personify while developing a campaign targeted at the key tech decision-makers of potential clients. We not only helped define their strategic approach for this campaign, but we also reworked their brand messaging and creative look and feel to more effectively cater to their audience through digital content.
Social strategy, management, and optimization
Establishing a strategic approach
Fastly wanted a campaign targeted at the key tech decision-makers of potential clients. We not only helped define their strategic approach for this campaign, but we also reworked their brand messaging and creative look and feel to more effectively cater to their audience through digital content.
Digital Display
Account-based marketing
You can’t go fast without a spark
Fastly and Mercedes Formula 1 focus on so much more than speed as their primary objective. So we used Fastly’s mantra of “Fast. Secure. Leading Edge.” to announce their partnership to the world. Using LinkedIn as the primary social spark, we drove potential audience members to a web page that outlined each brand’s goals for the partnership. Complete with quotes from MF’s team lead and Netflix star Toto Wolff, the page details the future of the Formula 1 fan experience they intend to create together.
Race-day Digital Signage
Brand positioning
Keep the momentum
After creating launch messaging to announce the partnership, we collaborated to craft partnership messaging. Ultimately, we tied a direct line from Mercedes’ goals for their fan experience and Fastly’s ability to enhance their clients’ potential.
Landing Page
Results
Key achievements
Doubled key event conversion rate from Q4 2024 to Q1 2025
Increased total site users by 9% QoQ, with a 6% increase in total sessions
Increased number of ranked terms by 41% in 6 months
Lowered bounce rate by 38% in 6 months
Project scope
Creative
- Creative strategy
- Event, PR, and retail materials
- Graphic design and production
- Video and motion graphics
Strategy
- Audience and customer insights
- Competitive intelligence and positioning
- Partner marketing
Digital
- Digital development
- Landing page development
- Web services
Content
- Benchmarking and recommendations
- Message architecture & writing