The Proof is in the projects

Increasing organic site visits 25x by translating deep expertise into indispensable content

A Fortune 50 technology company

Increasing new customer inquiries by 300% while giving the brand a fresh face

JELD-WEN Windows and Doors

Unchaining the potential of a 100-year-old brand

Gates Corporation

Attracting clients by speaking their language

Banner Bank

Giving creative pros and gamers the space to thrive

Seagate

Making waves—and a difference—with a story that resonates

ASUS

Blending a retro look and innovative technology to win fitness fans

Schwinn Home Fitness

See how CMD has helped impactful brands tell great stories, excite and engage target audiences, and accelerate decision-making.

Work

Long sales cycles can be a significant hurdle to growth and profitability for B2B companies. Explore 10 truly effective strategies to shorten your sales cycle and boost your bottom line.

10 WAYS TO SHORTEN YOUR B2B SALES CYCLE 

When you’re speaking to decision-makers, emotional impact can be the difference between landing a contract or losing to the competition. By identifying which creative assets evoke the right responses, you can optimize your campaigns to connect with key buyers on a more human level.  

User in front of a computer studying a heat map

HOW CAN AI TESTING TOOLS BOOST B2B BRAND PERFORMANCE?

How do you know if a rebrand is the right move for your company? And if it is, which questions should you ask before diving in? 

FIVE WAYS TO KNOW IF YOUR B2B COMPANY NEEDS TO REBRAND 

In the competitive world of B2B marketing, standing out is crucial to any company that wants to get ahead. Many brands think that being different is the ultimate goal. However, the real game changer is not just being different, but <i>doing</i> different. 

Team meeting discussing B2B differentiation