Boosting SMB productivity with AI
Versatility is all in a day’s work with Copilot
There’s never enough time in the day when it comes to running a small business. While Office 365 and Microsoft Copilot can’t slow down the Earth’s rotation to add more hours to the workday (yet), they can help small business owners get more done in less time.
Speaking of time: we had just under four weeks to ideate, storyboard, and create all of the motion graphics and 3D sequences featured.
Immersive storytelling
Glossing over the details
Some stories get lost in the details. For Office 365 and Copilot, the details are the story. We needed to illustrate how software and AI work together to help small business owners tackle their busy work and focus on the work that really matters: growing their businesses. The solution took shape with Microsoft’s 365’s new glossy look-and-feel. Which meant that, instead of cutting to standard screen recordings of spreadsheets being updated or PowerPoint decks being built, we were given the freedom to bring those moments to life more vividly and memorably.
Key frames
Project scope
Creative
- Brand development
- Creative strategy
- Video and motion graphics
Strategy
- Audience and customer insights
- Insight delivery and visualization