Hitting the global stage with retail PC co-marketing

When two powerhouse brands needed a powerful campaign, CMD answered the call. We developed a fresh design concept and delivered a full set of assets for Intel and Microsoft’s AI innovation co-marketing campaign, featuring the new Windows Copilot PCs with Intel Core Ultra processors. In this partnership, Intel brings next gen AI performance, longer on-the-go performance, and trusted & secure performance. Microsoft brings experiences, power/performance and value. Ultimately, our goal was to make Intel + Windows synonymous with AI PCs.

During our collaborative concepting phase, we used AI neuro assessment to help refine and finalize the campaign direction for globally-applicable asset development.