Enabling sales on the world’s biggest stage
Content and sales enablement program brings home the gold
Intel needed to equip its global sales force with fast, effective tools to turn Olympic tech showcases into real enterprise opportunities. As a key Intel partner for its Olympic campaigns in 2020 and 2022, we were poised to bring the magic again, and we did. Leveraging our experience and collaborative spirit, we created sales enablement tools for dozens of tech solutions and partnerships featured at the Paris 2024 Olympics.
Results
Creating, partnering, and leading
Impactful assets
CMD developed 50+ assets, including video, sales presentations, eBooks, and business briefs.
Content creation
Our team led content reviews with 12+ internal and partner stakeholders.
Program management
We managed global coordination across agencies, partners, legal, and the International Olympic Committee to ensure brand compliance and speed to market.
On-brand and on time
We ensured on-brand experience and sponsorship compliance, efficiently and effectively.
Huge sales increase + future content impact
Intel reported more than 240 million dollars in incremental solution sales during and after each event, thanks in part to our training and onboarding of the sales teams and global partner pros. With three successful Olympic Games partnerships complete, we’ve created a repeatable program for sponsorships in the future.
Infographics
Gold Decks and Battlecards
Project scope
Content
- Channel and format strategies
- Content audit
- Content creation
- Framework development
- Message architecture & writing
Creative
- Creative strategy
- Digital marketing and print assets
- Graphic design and production
- Video and motion graphics
Strategy
- Creative and performance optimization
- Sales and marketing alignment