DIGITAL TRANSFORMATION AND WEBSITE DEVELOPMENT: JELD-WEN CASE STUDY
Global manufacturing brand JELD-WEN needed their digital properties to work harder and do more. They wanted their new website to be a world-class digital experience and needed a brand refresh that positioned them as a premium competitor. This effort also had to deliver conversion results with more sales and leads, faster content publication, happier customers, and more-confident salespeople. That’s exactly what they got.
Visit jeld-wen.com.
Brand Building
- Brand image strategy
- Positioning, messaging, and voice
- Visual identity design system
Demand Generation
- Audience development & segmentation
- SEO tools
- Web analytic tools
Digital Experience
- Technical discovery/architecture
- Website development
Media & Activation
- SEO
Strategic Planning
- Audience insights
- Customer journey mapping
- Demand generation strategy
- KPI measurement and optimization
Results
What we've accomplished (so far)
66%
reduction in page load time
300%+
customer inquiries
50%
reduction in time to complete website tasks
97%
reduction in time to publish content
Creative strategy
Taking the brand from functional to premium
Elevating the brand started with the customer. We defined customer shopping patterns and crafted messaging that positions JELD-WEN among the sophisticated, high-value brands in their market. We created an elegant, airy visual expression that reflects the rewards of the products, and we codified it all into a well-defined modular design system that allows for content to be created quickly and easily.
Content management
Heightened performance and experience
JELD-WEN’s sites had accumulated thousands of pages of content—much of which was of unknown value. We conducted a deep content audit and analysis, then mapped content to customer needs, and finally reduced the page count to just 400, helping to reduce load time by 66%. This streamlining also helped bring customer service requests down so far that JELD-WEN was able to sharply reduce the costs related to customer service response.
This was the most passionate team I've worked with in over 20 years. Each member brought their A game.
UX testing and design
Focusing on customers to amplify conversion
We helped JELD-WEN supercharge their sales funnel by making their site incredibly easy to use. With user testing, we were able to define customer pain points and quickly make design adjustments that sped up task completion by 50%. That helped contribute to a 300% increase in the number of requests for project help—a key metric in the buyers’ journey.
Full-stack digital development
The tools to move business faster
We integrated Salesforce and cutting-edge tracking mechanisms across all sites with dashboards for quick analysis and optimization. A new CMS for internal management has helped reduce the barrier to content publication and helped take time to market for new products from eight months to one week. And with self-service tools and the industry’s first CAD-accurate visualizer tool, the content is more useful than ever for customers, sales teams, and partners.
