Our Work  /  JELD-WEN windows and doors


Global manufacturing brand JELD-WEN needed their digital properties to work harder and do more. They wanted their new website to be a world-class digital experience and needed a brand refresh that positioned them as a premium competitor. This effort also had to deliver conversion results with more sales and leads, faster content publication, happier customers, and more-confident salespeople. That’s exactly what they got.

Visit jeld-wen.com.

Brand Building

  • Brand image strategy
  • Positioning, messaging, and voice
  • Visual identity design system

Demand Generation

  • Audience development & segmentation
  • SEO tools
  • Web analytic tools

Digital Experience

  • Technical discovery/architecture
  • Website development

Media & Activation

  • SEO

Strategic Planning

  • Audience insights
  • Customer journey mapping
  • Demand generation strategy
  • KPI measurement and optimization


What we've accomplished (so far)

reduction in page load time

customer inquiries

reduction in time to complete website tasks

reduction in time to publish content

Creative strategy

Taking the brand from functional to premium

Elevating the brand started with the customer. We defined customer shopping patterns and crafted messaging that positions JELD-WEN among the sophisticated, high-value brands in their market. We created an elegant, airy visual expression that reflects the rewards of the products, and we codified it all into a well-defined modular design system that allows for content to be created quickly and easily.

Content management

Heightened performance and experience

JELD-WEN’s sites had accumulated thousands of pages of content—much of which was of unknown value. We conducted a deep content audit and analysis, then mapped content to customer needs, and finally reduced the page count to just 400, helping to reduce load time by 66%. This streamlining also helped bring customer service requests down so far that JELD-WEN was able to sharply reduce the costs related to customer service response.

This was the most passionate team I've worked with in over 20 years. Each member brought their A game.
Scott Queen
Senior Account Director, CMD Agency

UX testing and design

Focusing on customers to amplify conversion

We helped JELD-WEN supercharge their sales funnel by making their site incredibly easy to use. With user testing, we were able to define customer pain points and quickly make design adjustments that sped up task completion by 50%. That helped contribute to a 300% increase in the number of requests for project help—a key metric in the buyers’ journey.

Full-stack digital development

The tools to move business faster

We integrated Salesforce and cutting-edge tracking mechanisms across all sites with dashboards for quick analysis and optimization. A new CMS for internal management has helped reduce the barrier to content publication and helped take time to market for new products from eight months to one week. And with self-service tools and the industry’s first CAD-accurate visualizer tool, the content is more useful than ever for customers, sales teams, and partners.

Gates Corporation
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