DIGITAL TRANSFORMATION AND WEBSITE DEVELOPMENT: JELD-WEN CASE STUDY

Elevating the brand started with the customer. We defined customer shopping patterns and crafted messaging that positions JELD-WEN among the sophisticated, high-value brands in their market. We created an elegant, airy visual expression that reflects the rewards of the products, and we codified it all into a well-defined modular design system that allows for content to be created quickly and easily.

JELD-WEN’s sites had accumulated thousands of pages of content—much of which was of unknown value. We conducted a deep content audit and analysis, then mapped content to customer needs, and finally reduced the page count to just 400, helping to reduce load time by 66%. This streamlining also helped bring customer service requests down so far that JELD-WEN was able to sharply reduce the costs related to customer service response.

We helped JELD-WEN supercharge their sales funnel by making their site incredibly easy to use. With user testing, we were able to define customer pain points and quickly make design adjustments that sped up task completion by 50%. That helped contribute to a 300% increase in the number of requests for project help—a key metric in the buyers’ journey.

We integrated Salesforce and cutting-edge tracking mechanisms across all sites with dashboards for quick analysis and optimization. A new CMS for internal management has helped reduce the barrier to content publication and helped take time to market for new products from eight months to one week. And with self-service tools and the industry’s first CAD-accurate visualizer tool, the content is more useful than ever for customers, sales teams, and partners.