Outperforming email conversion KPIs
We turned a member email program into a revenue engine!!!
Mutual of Enumclaw didn’t need a reset, they needed results. Their member emails were consistent, informative, and on brand. But they weren’t working hard enough.
CMD built a 12-month test-and-optimize roadmap designed to extract more value from every send. We reworked targeting, refined creative, and introduced a testing framework built on performance hypotheses, not hunches.
The result? Smarter segmentation, stronger conversion, and email campaigns that moved beyond engagement and into revenue impact.
Creative strategy
Thoughtful creative, built to perform
Every creative decision served a purpose. Templates were modular by design. Messaging was mapped to mindset. Landing pages extended the story without losing momentum.
Impactful insights
The control didn’t stand a chance
Month after month, we beat the benchmark, doubling conversion rates, increasing engagement, and pushing open rates toward the 70% goal. Our reporting dashboard didn’t just show what happened, it showed what to do next, turning performance into momentum.
Project scope
Strategy
- Audience and customer insights
- Brand and content review
- Competitive intelligence and positioning
- Creative and performance optimization
- Insight delivery and visualization
- Marketing performance and ROI
- Research and recommendations
Content
- Audience-first planning
- Benchmarking and recommendations
- Channel and format strategies
- Content audit
- Content creation
- Message architecture & writing
Digital
- Audience segmentation
- Digital development
- Email template creation
- HTML5 email development
Creative
- Creative strategy
- Digital marketing and print assets
- Graphic design and production
Demand generation
- Buyer engagement and sales enablement
- Marketing automation and operations
Media
- Organic search & SEO