Boosting website traffic 25x
Driving results with design, UX, content, and SEO strategy and implementation
When a site serves content that audiences are actively seeking, it can ultimately push them further down the funnel. Our collaboration with Intel has helped improve performance of the company’s pages in search, page traffic engagement, and user satisfaction.
Working closely with Intel’s Essential Footprint website optimization team, we improved page design, search ranking, traffic, and user experience while creating powerful new content that brings the audience to Intel. Because of our collaborative and productive approach, essential content that was practically invisible now ranks on page one of search results.
Collaboration
Joining forces to create measurable impact
CMD built a content dream team of writers, designers, and strategists to distill complex concepts into technically accurate, highly informative, and easily accessible articles, eBooks, and landing pages across practically every topic, industry, and technology in the modern economy. And we did it in a framework that can scale.
Specialized content demands special talent, including tech-savvy designers, illustrators, animators, and video editors; senior technology writers with 13 to 20 years’ average experience; managing editors steeped in the client’s voice and technical topics; and a dedicated copyediting and proofing team.
Results
Content: a strategic tool for influence
25x more visits
CMD-authored content received 25x more visits than the site average in the first six months.
3 million organic visitors in 6 months
CMD-authored content attracted three million organic entrances in the first six months.
400 interviews and counting
We’re constantly interviewing subject matter experts to create new content and build our knowledge base.
250+ web experiences
Solution overview pages, ROI calculators, in-depth articles, videos—we produce every component needed to attract, capture, and nurture leads.
Content strategy
Embracing editorial structure without sliding into formula
We built a highly-structured foundation—for articles, work processes, metadata—so that we can maintain and improve quality as our publishing volume increases.
However, we don’t let structure—or scale—limit our creativity and quality. We use structure the way a poet uses the 17 syllables of a haiku. We stick to the form and apply maximum ingenuity and skill.
Program management
Staying on track and constantly improving
To ensure constant improvement in content quality and publishing processes, we’ve worked closely with the client’s team on content strategy, customer experience, and overall marketing goals to debrief, identify issues, and tune operations as we go. CMD account and project management teams have hosted regular check-ins and actively search the horizon for roadblocks and issues so that we can manage them in stride.
Project scope
Strategy
- Audience and customer insights
- Brand and content review
- Creative and performance optimization
- Data foundation and integration
- Insight delivery and visualization
- Marketing performance and ROI
- Research and recommendations
Content
- Audience-first planning
- Benchmarking and recommendations
- Content audit
- Content creation
- Message architecture & writing
Creative
- Brand guidelines and direction
- Creative strategy
- Graphic design and production
- Video and motion graphics
Media
- Organic social media