Accelerating growth with social
Keeping telecom top of mind
CenturyLink delivers connectivity for millions of consumers, small businesses, and enterprises with its global fiber network. It was our job to ensure the telecom leader was present and relevant to its key enterprise partnerships and professional technologists.
Social strategy, management, and optimization
Fueling engagement with full-service social
CMD brought a comprehensive suite of social media services to the table with CenturyLink. From social strategy outlining which platforms and creative are best suited for its audiences to campaign calendaring, tracking, and reporting, our social team ensured CenturyLink content cut through cluttered feeds.
Digital ads
Account-based marketing
Intersecting top clients with our best work
CenturyLink’s top enterprise accounts are crucial business drivers, and not just because of their impact on the bottom line. We created numerous highly targeted campaigns to connect with decision makers throughout CenturyLink’s top enterprise partnerships, helping boost awareness, engagement, and goodwill.
Cross-channel organic social
Key achievements
753,240
engagements with increase of 813% YOY
840,024
link clicks with increase of 409% YOY
70,050
blog visits with increase of 117% YOY
Sales briefs and sheets
Project scope
Digital
- Campaign creation and tracking
- Digital development
- HTML5 banner ad development
- HTML5 email development
- Template development
Strategy
- Brand and content review
- Brand-to-demand planning
- Creative and performance optimization
- Sales and marketing alignment
Creative
- Digital marketing and print assets
- Graphic design and production
- Video and motion graphics
Content
- Content creation
- Message architecture & writing
Media
- Planning, buying, and tracking