Driving hard drive sales

Seagate, a leader in data storage and management solutions, wanted to create a global holiday campaign that showcased the power and versatility of its 14TB Guardian hard drive series. CMD crafted a multichannel campaign that celebrated the drives’ ability to give creative pros and gamers the ultimate holiday gift: space. Space to explore, experiment, and be entertained. CMD drew on digital, video, and paid media to tell the story and land the campaign across multiple channels, developing eye-catching Guardian animal avatars like the IronWolf and FireCuda to underscore the series’ ability to serve all kinds of creative enterprises.