Computer and phone hardware and electronics leader ASUS came to CMD with a challenge: Develop a plan for touting the benefits of the company’s ZenBook family of laptops. But that wasn’t all. The effort also needed to spotlight ASUS’s partnership with Water.org. The CMD team answered the call with the “Make Waves” digital marketing campaign. The storytelling-based effort invited creators to fulfill their unique vision online―from photography to fashion―with a ZenBook, each purchase providing 10 years of safe water access to people in need around the world.