Branding, Creative, Strategy
No Risk, No Reward: Brands That Take a Stand
When was the last time you bought a product because you agreed with that company’s stance on a political or social issue? If this is normal purchasing behavior for you, you’re in the majority. In fact, a new study says that 88% of surveyed consumers are more likely to be loyal to companies that support social or environmental issues aligned with their own beliefs, and 66% said they’d pay more for a product from a socially responsible company.
