The best marketing strategies are built to adapt while keeping you pointed toward true north.

AI generated content image of a man looking out at sunset or sunrise over an open field of yellow grass with a small dirt tractor path

Marketing Strategy Is a Compass, Not a Map

If your marketing budget is tight and you need to drive real revenue impact, bottom of funnel should be your top priority.

AI generated content image of a person using their stylus on a tablet with a bright business funnel chart

Bofu or tofu? That’s the B2B question.

See how to maximize your B2B marketing budget, drive higher returns, and beat the competition.

Huge pile of papers on the floor in a naturally well-lit office hallway

Reduce Marketing Waste and Boost ROI

Partner marketing has the potential to be the linchpin of success—if you do it right.

AI generated content image of a team of three looking over something on a tablet in an expansive well-lit room

Five Fast Ways to Raise Your Partner Marketing Game

Give the people what they want: measurable results and a whole lot of ROI, deeply rooted in data and strategy.

AI generated content image of a businesswoman with her laptop presenting at a meeting with a table and windows behind

Three proven steps to help executives trust marketing more

Give your sales teams what they need to engage prospects effectively and move them confidently through the pipeline.

Three people around a table discussing business charts on a laptop

How can marketing help you sell more?

If you want to connect with niche audiences, boost SEO, and drive engagement, don’t sleep on Reddit.

Close up photo of a person reading on their phone a Reddit post

How To Leverage Reddit For Seo And Lead Generation

Want to make your next product launch a roaring success? We’ve got the stats, the insights, and the tips you need to crush it.

AI generated content image of casual business meeting in the office with four people

CRACKING THE CODE FOR PRODUCT LAUNCHES: 2025 B2B PLAYBOOK

Ever struggle with long-term planning? We all do, especially in marketing. Many of us face short timelines, multiple priorities, quarterly reports, and other challenges that can distract us from building substantive, sustainable growth. 

GROWTH MARKETING FOR B2B: 3 EXPERT TIPS TO DRIVE REVENUE FASTER 

Long sales cycles can be a significant hurdle to growth and profitability for B2B companies. Explore 10 truly effective strategies to shorten your sales cycle and boost your bottom line.

10 WAYS TO SHORTEN YOUR B2B SALES CYCLE 

Account-based marketing (ABM) could be your ticket to boosting sales without blowing your budget.  

Account Based Marketing, more value less effort and spend

ABM FTW: GET MORE VALUE FOR LESS EFFORT AND SPEND

Marketing and sales teams cannot operate in isolation. Learn what you need to know to create alignment and get more from your efforts. 

Get marketing and sales aligned for more visibility (and profits!) 

At CMD, we learn a lot when we listen to the various target audiences of our clients, so we decided to use that philosophy to better understand our clients’ mindsets. We partnered with Riley Research to hear from Portland-area marketers about their challenges, and how they are utilizing agencies, to ensure we can be the best agency partner — one that can help marketers rest a bit easier.



New Research: What Clients Expect from Agencies

Growth Marketing

If we only think of customers in the aggregate, we risk optimizing for the wrong outcomes.

AI generated content image of a woman working with two monitors and a laptop in an office.

There Is No Average Customer, So Rethink Your Approach

Discover the latest insights, trends, and strategies from top marketing agencies specializing in Growth Marketing. Explore expert articles, case studies, and industry tips to stay ahead in the world of digital marketing.