Every few years there is a new study claiming that putting a dog on a wine label or beer label results in new customer sales anywhere from 4% to 11% over the dogless competition. But do we really need more dogs on labels? Are there other ways to use data and keep a designer’s integrity intact?
There is no shortage of data. User behavior, research and A/B testing are easily at hand — or could be easily at hand with a little effort. Additionally, AI and machine learning are a reality thanks to the abundance of data.