Engaging business owners to bank locally  

Banner Bank’s customer-focused approach is legit: The bank has been intuiting needs, listening and advising, and collaborating to solve problems for more than 130 years. It’s been the strategic foundation for Banner’s success in business banking and consumer/retail banking since they started. Banner also believes in making original, multichannel advertising campaigns that reflect a true understanding of their audience and help the bank stand out from the crowd.

Recently, Banner identified a strategic goal of increasing its business banking client portfolio. We partnered on a multichannel campaign called “Making Time,” which speaks directly, authentically, and succinctly to business owners, and reflects Banner’s understanding and appreciation for their goals, motivations, and dedication to achieving success.

Targeted print and hyperdigital placements continue to create measurable engagement and impact for the commercial and small-to-micro business decision-makers. Contextually targeted print ads in business journals reach highly qualified and relevant audiences, and programmatic native and display banners are a cost-efficient media tactic to leverage audience behaviors, contextual relevancy, and in-market signals—helping Banner reach business decision-makers across numerous sites.

Banner is also committed to growing and nurturing retail banking customers. CMD has for many years collaborated with the bank on creative campaigns that market home loans to a diverse array of potential borrowers. For the most recent home loan campaign, we leveraged the theme, spirit, and design of the business-focused “Making Time” creative. By “family-ing” the B2B and B2C advertising, we expanded the overall impact and realized production efficiencies that helped bring the ads to market faster.