Changing the world one ASUS ZenBook at a time

Computer and phone hardware and electronics leader ASUS came to CMD with a challenge: Develop a plan for touting the benefits of the company’s ZenBook family of laptops. But that wasn’t all. The effort also needed to spotlight ASUS’s partnership with The CMD team answered the call with the “Make Waves” campaign. The storytelling-based effort invited creators to fulfill their unique vision―from photography to fashion―with a ZenBook, each purchase providing 10 years of safe water access to people in need around the world.


  • Audience insights
  • Cause-related marketing
  • Customer journey
  • Messaging strategy
  • Positioning
  • Social strategy


  • Asset creation
  • Campaign development
  • Content development
  • Creative strategy
  • Digital design
  • Messaging development
  • Messaging strategy and copywriting
  • Social content creation
  • Video and animation
  • Video production


  • Web development


  • Broadcast
  • Social
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