Our Work  /  Schwinn Home Fitness

Home Fitness Goes Retro-Active

The beloved Schwinn brand wanted to spread the word about its Classic Cruiser exercise bike. Drawing on the product’s cool retro styling, CMD developed an undeniably fun campaign with a throwback 1950s flavor and campy tone. We blended that look and feel with a modern sensibility to also spotlight the bike’s innovative technology, including its integrated Bluetooth compatibility that tracks speed, time, distance, and calories burned―all of which can be shared to the Schwinn Classic Cruiser smartphone app. You can also connect to popular riding apps like RideSocial and Zwift. Using video, social, and web won the attention of fitness fans, inspiring them to choose Schwinn to help put some pep in their step.


  • Audience insights
  • Messaging strategy
  • Positioning
  • Social strategy


  • Asset creation
  • Campaign development
  • Creative strategy
  • Digital design
  • Messaging development
  • Messaging strategy and copywriting
  • Video and animation
  • Video production


  • Web development


  • Organic and paid social
  • Paid and social media strategy
  • Paid media
  • Social
Fortune 50 Tech Company
Let's get started