Every few years there is a new study claiming that putting a dog on a wine label or beer label results in new customer sales anywhere from 4% to 11% over the dogless competition. But do we really need more dogs on labels? Are there other ways to use data and keep a designer’s integrity intact?
Here are 5 tricks to incorporate data into the design process without sacrificing innovation and going beyond the usual A/B Testing, heat maps, focus groups and what the industry tells us to do.
CMD is constantly finding ways to match our designers and data analysts to drive more impact from our designs. The representatives of the two sides don’t always agree, but the results are always better with the diversity of design and data perspectives.
Photo by Calvin Chin
Data access and privacy issues are throwing a shadow over the technology sector, as the data explosion threatens to become an ethics implosion.
From time to time, hot, quick-turn projects come in. A client needs us to create something for them right away — preferably sooner. Many times, I’ve seen CMD deliver exceptional work under time frames and conditions I didn’t think possible. This was often feasible only because of the heroic efforts of key individuals to get it to the finish line.
Gartner’s 2018 CMO Survey reports that the average CMO is spending 29 percent of their budget on marketing technology. That’s as much as 3 percent of overall company revenue. Whether or not your overall marketing budget is on par with industry leaders, marketing technology is a line item with a constant upward trend, and you need to understand the best ways to spend that money for your organization.