Every few years there is a new study claiming that putting a dog on a wine label or beer label results in new customer sales anywhere from 4% to 11% over the dogless competition. But do we really need more dogs on labels? Are there other ways to use data and keep a designer’s integrity intact?
Here are 5 tricks to incorporate data into the design process without sacrificing innovation and going beyond the usual A/B Testing, heat maps, focus groups and what the industry tells us to do.
CMD is constantly finding ways to match our designers and data analysts to drive more impact from our designs. The representatives of the two sides don’t always agree, but the results are always better with the diversity of design and data perspectives.
Photo by Calvin Chin
Trust is the foundation upon which lasting B2B relationships are built. When potential clients trust your brand, they’re more likely to engage with your content, consider your solutions, and ultimately convert into customers.
Americans will be consuming media at record levels as we head toward the November elections. With political campaigns vying for attention and ad space, brands face more competition and higher advertising costs across multiple platforms. Here are 10 ways to win.