Media, social & search marketing

Our media planning team uses a data-driven approach to bring your message to the people who matter most, on the right channels at the right times.

• Audience and media behaviors research
• Audience targeting strategy
• Cross channel media strategy
• Individual channel media strategy

We develop thoughtful campaigns that maximize impact across all relevant touchpoints, ensure precise execution, and provide clear performance visibility.

• Cross channel media planning
• Individual channel media planning
• Negotiation and buying of media across channels (traditional and digital)
• Alignment of creative to tactics and specs
• Proper tagging and tracking of each campaign

Our team keeps a close eye on your results in real time, translate complex metrics into actionable insights, and refine as needed to ensure you get the best return on your investment.

• Regular snapshots of core KPIs
• In-depth reports with key insights and next steps
• Adjustments to audience, tactics, channels, creative and flighting based on snapshots and reports

Using our five-step process, we develop the right approach for engaging your audiences on social, with a priority on creating opportunities for authentic, organic conversations.

• Audit existing organic social. To identify opportunities for growth, we take a comprehensive look at the current social media landscape to evaluate your content’s effectiveness, audience engagement, platform analytics, and competitor benchmarks.
• Develop your social strategy. We perform goal- and benchmark-setting, platform identification and content/messaging strategy to ensure that all social will ladder to your brand voice and objectives.
• Develop and implement social content. Our team thoughtfully combines strategic content planning, content creation, and content scheduling.
• Manage the communities. We deploy brand monitoring and community responsiveness/engagement to make sure your brand is consistently engaging with current and potential customers seamlessly and effectively.
• Report and optimize. Our expertise in social listing, platform performance, and share of voice (SOV) monitoring gives us the insights we need to optimize your program.

Our four-step process helps enhance your social strategy with targeted paid social efforts, bringing your most compelling, engaging content to audiences to spark measurable business results.

• Audit existing paid social. To see what’s working, what’s underperforming, and where there is room to grow, we review audiences, targeting, platforms, spends, performance, creative, landing pages, and the conversion funnel.
• Create a tailored paid social strategy. We make sure that all goals, tactics, and decisions about audiences ladder to your business objectives.
• Planning and benchmarking. Our team prioritizes results and learnings, so our creative recommendations align with budget, audience, and key performance indicators, and our tagging and pixel implementation deliver actionable data.
• Reporting and refinement. We measure platform and website results, overarching social trends, and ongoing adjustments to inform continued, collaborative decision-making that boosts results.