JELD-WEN sliding doors

JELD-WEN Windows and Doors A Customer-First Digital Transformation

Global manufacturing brand JELD-WEN needed their digital properties to work harder and do more. They wanted a world-class digital experience and brand refresh that positioned them as a premium competitor. This effort also needed to deliver more sales and leads, faster content publication, happier customers, and more-confident salespeople. That’s exactly what they got.



  • Market analysis
  • Audience insights
  • Customer journey


  • Brand identity and guidelines
  • Digital design
  • Messaging strategy and copywriting


  • Web development
  • Search engine marketing and optimization
  • Dashboard development

Content + Media

  • User experience research
  • Content development
  • Paid media strategy
  • User testing
  • Interface design


What we’ve accomplished (so far)

reduction in page load time

customer inquiries

reduction in time to complete website tasks

reduction in time to publish content

Modular design system
World-class digital experience

Creative Strategy

Taking the Brand from Functional to Premium

Elevating the brand started with the customer. We defined customer shopping patterns and crafted messaging that positions JELD-WEN among the sophisticated, high-value brands in their market. We created an elegant, airy visual expression that reflects the rewards of the products and we codified it all into a well-defined modular design system that allows for content to be created quickly and easily.

Audience insights
User experience research

Content Management

Heightened Performance and Experience

JELD-WEN’s sites had accumulated thousands of pages of content—much of which was of unknown value. We conducted a deep content audit and analysis, then mapped content to customer needs, and finally reduced the page count to just 400, helping to reduce load time by 66%. This streamlining also helped bring customer service requests down so far that JELD-WEN was able to sharply reduce the costs related to customer service response.

Content audit and analysis
Streamlined content heightened performance
Streamlined user interface

This was the most passionate team I've worked with in over 20 years. Each member brought their A game.

Scott Queen
Senior account director, CMD Agency
JELD-WEN windows and doors

UX Testing and Design

Focusing on Customers to Amplify Conversion

We helped JELD-WEN supercharge their sales funnel by making their site incredibly easy to use. With user testing, we were able to define customer pain points and quickly make design adjustments that sped up task completion by 50%. That helped contribute to a 300% increase in the number of requests for project help—a key metric in the buyers’ journey.

customer journey mapping
Detailed implementation schematics

Full-Stack Digital Development

The Tools to Move Business Faster

We integrated Salesforce and cutting-edge tracking mechanisms across all sites with dashboards for quick analysis and optimization. A new CMS for internal management has helped reduce the barrier to content publication and helped take time to market for new products from 8 months to 1 week. And with self-service tools and the industry’s first CAD-accurate visualizer tool, the content is more useful than ever for customers, sales teams, and partners.

Responsive web development
Responsive web design
Mobile first development
Elegant, airy visual presentation