animated image of banker

Banner Bank SUPERPOWER STORYTELLING CAPTIVATES AND ATTRACTS NEW CUSTOMERS

Thanks in large part to its client-focused philosophy, Banner Bank has grown from a small local bank to one of the largest regional banks on the West Coast. But competition for new customers is fierce. To grow new personal banking accounts and make a real impact on the bank’s bottom line, our goal was clear: increase engagement with a provocative and long-living campaign that was still rooted in the brand’s values.

The strategy and planning were spot-on, and the creative is crushing it. Less than a month after we launched the first phase of “Built for Banking,” Banner Bank achieved significant increases in six key performance metrics measured year over year, including an 8.5 percent boost in organic traffic, a 2.2 percent rise in online banking sign-up, and nearly 2 percent uptick in accounts created.

Strategy

  • Audience insights and targeting
  • Market analysis
  • Campaign strategy

Creative

  • Campaign development
  • Creative strategy
  • Digital design
  • Merchandise design
  • Video and animation
  • Print and packaging

Digital

  • Search engine marketing and optimization

Content + Media

  • Paid and social media strategy
  • Digital advertising
  • Print and out-of-home media
  • Social content creation
  • Organic and paid social implementation

Outstanding Results Right Away

Within the first month of the campaign, Banner Bank achieved significant increases in six key performance metrics measured year over year.

6.3%
increase in sessions

2.2%
increase in online banking signup

8.5%
increase in organic traffic

1.9%
increase in created accounts

44,160
increase in sessions driven by display ads

3rd
most viewed page on bannerbank.com

Authentic Storytelling

Real excitement rooted in brand truths

Banking can be difficult, complex, a little dry. But for some people, it’s the perfect fit. Because banking is what they were made to do—and they’re doing it every day at Banner Bank to help customers. In Built for Banking, we’ve shined a spotlight on Banner’s superpower abilities with an upbeat, attention-capturing homage to popular 1980s TV cartoons. The design, original music, and comic timing purposefully resonate with the younger target audiences Banner Bank seeks. But the storytelling goes deeper than that. It’s rooted in the truth that Banner’s team is uniquely capable and inherently committed to giving customers the great service, tools, and support they need to succeed.

Outdoor Banner Bank ad featuring three bankers ready to jump into action
Outdoor Banner Bank ad showing the mobile application
Superhero campaign applied to Banner Bank website landing page

Strategic Media

Extending the reach without breaking the bank

Banner Bank has more than 200 locations across four states. To reach millions of prospective customers, we crafted a diverse media plan that includes digital, print, paid social, out of home, and over the top. And more importantly, we developed creative with this in mind, ensuring that our storytelling is substantively optimized for each channel while also maintaining consistency at every touchpoint.

Superhero campaign shown on social media platform