On social, emotions can run pretty hot. And in a big election year, the temperature often hits triple digits. To succeed in this heated arena, brands cannot operate with a status quo strategy. We posted previously about how to win the media strategy game during an election year. Now it’s time for a deeper dive into social media. Here’s how to adapt and flex to maintain engagement, avoid controversies, and stay aligned with your core values in this noisy and uncertain year.
Is your brand at risk?
Political content and activity keep increasing on social media platforms, particularly among younger audiences. Nearly half of all US adults say they use social platforms to consume the news, and social users are more likely to participate in political conversations than nonsocial media audiences. This environment can affect how users perceive all messages, including brand content, and can create three key challenges:
Four keys to effective election year social strategy
You’re (hopefully) reviewing your organic and paid social content and channel strategies on a regular basis. But in a big election year, it’s even more important to create a thoughtful and effective plan. Here are four ways to ensure that you continue engaging with key audiences and avoid potential brand dilution or misrepresentation:
Community matters: Keep your audience on top of the polls
With all the election year noise and chaos, the best thing you can do is give your audience the love they want and deserve. So explore these tips on how to foster loyalty through customer care, community-building activities, and targeted messages
Even for brands that have a political stance on certain issues, evergreen nonpolitical messaging is often seen as “content relief” from the bombardment of election-related news.
The more prepared you are, the better. As always, if you put audiences first, you’re more likely to have positive, measurable success. And if you have any questions along the way—or just want to commiserate—hit us up.
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