Digital

Digital

The Big Brother Bias: Balancing Consequences and Benefits in AI

Data access and privacy issues are throwing a shadow over the technology sector, as the data explosion threatens to become an ethics implosion.

Digital

Designing Your Marketing Stack

Gartner’s 2018 CMO Survey reports that the average CMO is spending 29 percent of their budget on marketing technology. That’s as much as 3 percent of overall company revenue. Whether or not your overall marketing budget is on par with industry leaders, marketing technology is a line item with a constant upward trend, and you need to understand the best ways to spend that money for your organization.

Content + Media, Creative, Digital, Quality

Do We Need Proofreading in the World of Digital Advertising?

In a culture where ROFL does not bring to mind the piano-playing dog from The Muppets, where entire sentences are not only abbreviated to initialisms, but we have actually learned to interpret such shorthand and extract meaning from it, what role do accuracy and correctness play in written communication?

Digital, Quality

Many Ways to Ensure Quality Work

At CMD, every digital product we release is subject to quality assurance (QA) testing. Why? We are committed to creating great work for our clients. Our specialists even have quality in their titles!

Creative, Design, Digital

Don't Let Data Driven Design Go to the Dogs

Every few years there is a new study claiming that putting a dog on a wine label or beer label results in new customer sales anywhere from 4% to 11% over the dogless competition. But do we really need more dogs on labels?  Are there other ways to use data and keep a designer’s integrity intact?

Digital

The Tech Thing

Whether for good or bad, technology is one of the most powerful forces shaping our world. We all experience it daily, and if industry analysts are on track — and they agree 100% on this — the pervasiveness of digital is set to dramatically increase in our homes, cars, offices, medical clinics, groceries, and pretty much everywhere else we work and play. Artificial intelligence has the potential to be as radical a disruption as the rise of personal computing and the internet combined.

Creative, Design, Digital

Design in the Age of Data and AI

There is no shortage of data. User behavior, research and A/B testing are easily at hand — or could be easily at hand with a little effort. Additionally, AI and machine learning are a reality thanks to the abundance of data.

Digital, Email

How to Level Up Your Email Marketing and Communications Using Outlook File Templates

Are you looking to level up your email marketing and communications tactics? If so, I’ve got some tips for you, on a subject dear to my heart nonetheless, Outlook File Templates (aka “OFT” or .oft)!

Content + Media, Digital

Get on the Dam Bandwagon and Get Organized!

As a creative agency that produces a plethora of assets—including video and audio files, PDFs, photos and graphics, print pieces, and many others—CMD needs to stay organized. We’ve been using digital asset management, or DAM, tools at CMD for about 15 years. A few years ago, we started investigating enterprise-level DAM platforms.

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