Standing out in a sea of content is the charge—and challenge—for B2B writers in today’s digital business environment. Writing well isn’t enough, nor is an outcome of purchase transactions. Instead, measuring great writing means delivering value to readers who, ultimately, act to extend their relationship with your brand.
Welcome to the new normal. The novel coronavirus has turned our world upside down. We are all in crisis mode. At our homes, in our communities, and at work, it seems like everything is changing daily.
Most companies know there are tasks they could do to improve their site’s user experience, but it is easy to get stuck on how to best prioritize updates. A handy tool that we often use with clients is a “usability audit” — a formal evaluation to examine your site for user friendliness, content efficacy and ability to drive traffic to conversion goals.
I was recently called upon to attend a client’s executive meeting. Since I spend most of my time deep in project work, the rarity of this invitation was stressful enough to conjure an image of a 1950s movie, with a company president yelling down to the manager who in turn yells down to the line worker: “Smithers! Report to the top floor at once!”
From time to time, hot, quick-turn projects come in. A client needs us to create something for them right away — preferably sooner. Many times, I’ve seen CMD deliver exceptional work under time frames and conditions I didn’t think possible. This was often feasible only because of the heroic efforts of key individuals to get it to the finish line.
In a culture where ROFL does not bring to mind the piano-playing dog from The Muppets, where entire sentences are not only abbreviated to initialisms, but we have actually learned to interpret such shorthand and extract meaning from it, what role do accuracy and correctness play in written communication?
About two months ago I was sitting in a seminar listening to a guest speaker. She had good, solid information to share, but I began to notice something odd about how she was presenting her insight. I became totally distracted and found myself tuning out her knowledge and just listening for this one public-speaking faux pas that kept coming at me over and over again.
As a creative agency that produces a plethora of assets—including video and audio files, PDFs, photos and graphics, print pieces, and many others—CMD needs to stay organized. We’ve been using digital asset management, or DAM, tools at CMD for about 15 years. A few years ago, we started investigating enterprise-level DAM platforms.