Give the people what they want: measurable results and a whole lot of ROI, deeply rooted in data and strategy.

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Three proven steps to help executives trust marketing more

Optimizing how your internal teams and agency partners work with SMEs is critical. Find out how to get ahead.

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Unlock Your Company’s Expertise: SME Interview Tips

Counting mentions and clipping articles worked OK in the past. Today, it’s all about narrative leadership, quality over quantity, and the ripple effects of your story.

B2B Marketers: Could Your PR Make More Impact?

See why it’s better to obsess about relevance than to obsess about terminology, phases, and formats.

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The Buyer Journey Is Due For A Refresh

Add native content to your B2B marketing program to capture your audiences’ attention on the platforms they use.

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Boost Engagement with Native Content: Tips for B2B Marketers

Give your sales teams what they need to engage prospects effectively and move them confidently through the pipeline.

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How can marketing help you sell more?

For brands with complex products, achieving the right fit may feel like an uphill battle, but it’s entirely possible.

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3 Proven B2b Product-Content Fit Strategies

Get insights on maximizing ROI and growth with the right balance of agency and in-house expertise.

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Why and When B2B Marketers Should Hire an Agency

Want to make your next product launch a roaring success? We’ve got the stats, the insights, and the tips you need to crush it.

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CRACKING THE CODE FOR PRODUCT LAUNCHES: 2025 B2B PLAYBOOK

Ever struggle with long-term planning? We all do, especially in marketing. Many of us face short timelines, multiple priorities, quarterly reports, and other challenges that can distract us from building substantive, sustainable growth. 

GROWTH MARKETING FOR B2B: 3 EXPERT TIPS TO DRIVE REVENUE FASTER 

Live events and trade shows are potentially powerful avenues for B2B-focused organizations to connect with clients, generate leads, and build brand awareness. Here’s how to get the most bang for your buck. 

Five Trade Show Hacks to Boost Your B2B Event ROI

Long sales cycles can be a significant hurdle to growth and profitability for B2B companies. Explore 10 truly effective strategies to shorten your sales cycle and boost your bottom line.

10 WAYS TO SHORTEN YOUR B2B SALES CYCLE 

Should your brand invest in a robust TikTok strategy and presence or avoid it because of the growing uncertainty about its future in the US? 

TIKTOK UNPACKED: NAVIGATING ITS ROLE IN YOUR SOCIAL MEDIA STRATEGY

Discover 10 strategies for brands to navigate the competitive 2024 election media landscape. Learn how to optimize your advertising approach and stand out amid political noise.

10 ways to win the media strategy game in an election year

At CMD, we learn a lot when we listen to the various target audiences of our clients, so we decided to use that philosophy to better understand our clients’ mindsets. We partnered with Riley Research to hear from Portland-area marketers about their challenges, and how they are utilizing agencies, to ensure we can be the best agency partner — one that can help marketers rest a bit easier.



New Research: What Clients Expect from Agencies

There are days and projects where I wonder which character type a good project manager should emulate. In video games and gaming culture there are specific roles for each character on a team; a well-balanced team can be pretty successful because responsibilities are split to leverage each member’s specific skills.

Project Manager: Tank or Healer? 

Client Service

Partner marketing has the potential to be the linchpin of success—if you do it right.

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Five Fast Ways to Raise Your Partner Marketing Game

Discover the latest insights, trends, and strategies from top marketing agencies specializing in Client Service. Explore expert articles, case studies, and industry tips to stay ahead in the world of digital marketing.